Foodizone
From a vendor who delivered far less than promised, to a launched product and a new round of investment.
I'm most impressed with LiftUp's creativity in developing solutions. We deal with a lot of APIs, aggregators, and delivery platforms and trying to bring all of them into a single platform was quite complex.
Jeddah, Saudi Arabia
Location
3,000 restaurants
target
15-50 employees
Size
Saas Food-Tech
Industry
WHERE THING STOOD
What needed solving
Foodizone had started building the app with a vendor who delivered less than promised. The result: six months of delay and roughly $60,000 spent out of the launch budget.
All of it right as they needed to hold to the plan they had committed to their investors..
The original plan aimed for a fast launch, but didn't account for the large user base Foodizone was targeting from day one. Without infrastructure built for scale, the app would have stalled often and pushed customers toward a poor experience
Our approach
ANALYSIS BEFORE PROPOSAL
1
Analysis
We mapped their vision, product strategy and target users, and found the real risk: the first plan couldn't scale to the volume they were aiming for.
2
Phased Plan
A roadmap ordered by priority and aligned to their product strategy, with a budget structured to fit their investors.3
MVP first
We built and launched the core app first, with UI and UX shaped for the local market, enough to reach customers fast.4
Launch & Support
- After go-live we stayed on with L1 and L2 support, ready for the next phases.
From six months
to two.
THE CHALLENGE
Once we laid out the plan, Foodizone asked us to cut the core app's timeline to a third.
We delivered on the new deadline through an alternative approach, without cutting what the product needed to include.
THE SOLUTION
Features showcase
Foodizone brings orders from multiple channels
and delivery platforms into one place, cutting manual work and errors.
Unified Management
Every sales channel in one simple, clear portal.
Order Hub
Order tracking with real-time updates.
Api Synchronization
Data flows between Foodizone and third-party platforms
Decision Dashboard
The information the team needs to make better calls..
Built with: React, Next.js, React Native · Node.js, NestJS, RabbitMQ, Socket.IO · MongoDB, PostgreSQL, Redis, OpenSearch · DigitalOcean, Cloudflare.
Results
Data/Numbers
Wonderful experience
Quick support
Complete access
WHAT CHANGED
After launching the product built by LiftUp, Foodizone earned the trust of its first customers and secured a new round of investment.
We start with a conversation, not an offer.
Twenty minutes about how your business runs today and what could change.