Foodizone
From a vendor who delivered far less than promised, to a launched product and a new round of investment.
I'm most impressed with LiftUp's creativity in developing solutions. We deal with a lot of APIs, aggregators, and delivery platforms and trying to bring all of them into a single platform was quite complex.
Jeddah, Saudi Arabia
LOCATION
15-50 employees
TARGET
15-50 employees
SIZE
Saas Food-Tech
INDUSTRY
WHERE THINGS STOOD
What needed solving
Foodizone had started building the app with a vendor who delivered less than promised. The result: six months of delay and roughly $60,000 spent out of the launch budget.
All of it right as they needed to hold to the plan they had committed to their investors..
ANALYSIS BEFORE PROPOSAL
Our approach
The original plan aimed for a fast launch, but didn't account for the large user base Foodizone was targeting from day one. Without infrastructure built for scale, the app would have stalled often and pushed customers toward a poor experience.
Together we built a phased plan, ordered by urgency and importance and aligned with their product strategy. Top priority: the core app, just enough to launch the product in the market.
SERVICES INVOLVED
From six months
to two.
THE CHALLENGE
Once we laid out the plan, Foodizone asked us to cut the core app's timeline to a third.
We delivered on the new deadline through an alternative approach, without cutting what the product needed to include.
THE SOLUTION
What we built
Foodizone brings orders from multiple channels
and delivery platforms into one place, cutting manual work and errors.
Order Hub
Order tracking with real-time updates.
Decision Dashboard
The information the team needs to make better calls.
Unified Management
Every sales channel in one simple, clear portal.
API Synchronization
Data flows between Foodizone and third-party platforms.
Built with: React, Next.js, React Native · Node.js, NestJS, RabbitMQ, Socket.IO · MongoDB, PostgreSQL, Redis, OpenSearch · DigitalOcean, Cloudflare.
WHAT CHANGED
Results
After launching the product built by LiftUp, Foodizone earned the trust of its first customers and secured a new round of investment.
We start with a conversation, not an offer.
Twenty minutes about how your business runs today and what could change.